It is quite common for a business to have a cyclic revenue pattern. Certain time of the year it may be quite and other periods it may be very busy. In the Perth area, liquid limestone peak season is usually just before the summer months. Probably explained by home owners wanting to prepare for summer. That is, to install the liquid limestone in time for use during summer. Especially the “cool to walk” feature being its primary attraction. One leading and well respected Perth liquid limestone business share their view on the importance of being prepared for the busy periods.
Here is a video on youtube that show their workers in action, the video page will also have a good description of what services they cover:
As you can see, the work are done outdoors. The owner of this business say that although busy periods are good because of the extra revenue generated, it can sometimes be stressful as deadlines are usually pretty tight owing to demand from customers. But through their experience, they now eagerly await the busy periods with a smile. Why, because they are prepared and know what to expect. By doing so, they will give themselves the best chance of maximising the revenue during the busy periods.
Many other business know that preparation is vital prior to peak period, but unfortunately many fail to deliver the goods. So when asked what is the secret to being prepared, the above business simply said: listen to your customers and anticipate the answer beforehand. In their niche (liquid limestone supply and install), the following are what they regard as important to be on top of:
- liquid limestone stock
- type of liquid limestone (list in order of popularity)
- the expected turn around time by clients
- additional resources, eg. hiring contractors
The beautiful thing is that the above pointers can also be applied to other business niches. Generically: stock, turn around time, staff number are some of the critical factor when it comes to being ready.
So there you go. Whether its a liquid limestone business or something else, being ready for the busy period will make sure your business take advantage of the plentiful work available and should see your revenue amount improved.